Cute and Collectible Plush Popping Up at New York Toy Fair 2017

February 15, 2017

Pop them open and collect them all! As the first plush line to enter the blind capsule space, Surprizamals continue to generate buzz from collectors and toy influencers everywhere. Surprizamals are a hot selling item due to their collector appeal, adorable characteristics and the chase phenomenon of finding ultra rare items in the line.

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2016 Hot Toy List

September 1, 2016

It wasn’t easy! Our panel of toy experts looked at hundreds of new toys and top trends in play, and reached a decision. Drum roll, please! Introducing the Fabulous 15, this year’s sure-to-be, Wish List topping toys and games kids will be hoping for this holiday season!

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Kiwi water balloon toy number one in US

June 15, 2016

Most kids and parents will be familiar with Zuru’s Bunch O Balloons toy, capable of filling and tying 100 biodegradable water balloons in a minute – every child’s water fight dream. The toy has been the number one top seller in the US for the last three months over summer.

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