Scruff-A-Luvs Are the Holiday Season’s Hottest Toy

November 22, 2018

Scruff-A-Luvs are shaping up to be the hot toy of the 2018 holiday season. In fact, these interactive, colorful toy pets are so popular that they’re already selling out — weeks before Black Friday.

For the uninitiated, Scruff-A-Luvs are the newest toys from the Little Live Pets brand, owned by parent company Moose Toys, the business behind the popular Shopkins line of collectibles.

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Cute and Collectible Plush Popping Up at New York Toy Fair 2017

February 15, 2017

Pop them open and collect them all! As the first plush line to enter the blind capsule space, Surprizamals continue to generate buzz from collectors and toy influencers everywhere. Surprizamals are a hot selling item due to their collector appeal, adorable characteristics and the chase phenomenon of finding ultra rare items in the line.

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2016 Hot Toy List

September 1, 2016

It wasn’t easy! Our panel of toy experts looked at hundreds of new toys and top trends in play, and reached a decision. Drum roll, please! Introducing the Fabulous 15, this year’s sure-to-be, Wish List topping toys and games kids will be hoping for this holiday season!

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Kiwi water balloon toy number one in US

June 15, 2016

Most kids and parents will be familiar with Zuru’s Bunch O Balloons toy, capable of filling and tying 100 biodegradable water balloons in a minute – every child’s water fight dream. The toy has been the number one top seller in the US for the last three months over summer.

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